What Google’s NLP Misses in Four Real Articles
Google’s language model read an article about data centers and never registered “data center.” Four real articles, run through both analyses side by side.
Topic: Google
A Skeptic Reviewed Our TopicalBoost Case Study
Joe Youngblood writes for Search Engine Land. He independently reviewed our SEL case study, pushed on every number, and concluded the entity-SEO mechanism holds.
Checking Google’s Work: How TopicalBoost Corrects NLP
Google's NLP misses over a quarter of the topics your posts are actually about. Here's what TopicalBoost does to fill in the gap.
What we can measure across the TopicalBoost portfolio of sites
Rankings aren't a business result. But they're the one signal we can compare cleanly across every install, and here's what our portfolio shows.
Becoming Front Page News in Pennsylvania
A Pennsylvania think tank landed twelve Google Top Stories appearances in eight months on TopicalBoost, nine at position 1 or 2, sharing carousels with the Inquirer, Post-Gazette, and Spotlight PA.
Illinois Policy SEO Case Study: 10-Month Update
Ten months after activating TopicalBoost, Illinois Policy sits 27% above baseline in organic search, 3× in Discover, and regularly appears in Top Stories.
Don’t Leave Optimizing Google Discover Topics to Chance
Google Discover success relies on declaring topics explicitly according to NewsDash's John Shehata.
Carolina Journal Sees 5x Lift in Google Top Stories
What topical authority looks like in practice for a state news publisher—and what changes when Google finally understands what each story is about.
Titles & Descriptions in Search
In the hunt for answers, search users choose clarity over cleverness.